About Us

Seymour Ag Supplies was established in 2012 as a Local Rural Independent business by Rob and Jeanette Richardson.

The business began at premises in High Street Seymour and grew steadily, moving to the present location of 18 Emily Street Seymour where the business could expand and better serve the needs of their growing customer base.

Seymour Ag Supplies has access to the National Rural Independents (NRI) buying group which provides access to a wide range of products and competitive pricing, which in turn can be passed on to their customers.

As an independent rural business, we are committed to providing a level of service to our customers which allows their business to grow and succeed.

Our people



Rob Richardson

Rob grew up in the farming district of Finley, NSW. Later studying at Wagga Agricultural College and completing a Diploma of Applied Science (Agriculture). Further studies included a Bachelor of Business (Business).

Robs working life began at Yanco Rice Mills, then on to gain valuable experience and knowledge in the area of Hybrid Wheat with an American company , Dekalb Shand. 

Robs career in Victoria began in Shepparton with Ciba-Geigy developing his knowledge both of Agricultural Chemicals and Animal Health products used on the farm.

Moving to Melbourne eventually as his career continued within the Agricultural Industry did not keep him from returning to his country roots. Rob serviced Victoria in the areas of Cropping, Pastures and Animal Health on his regular travels, eventually buying his own farm in the year 2000. He combined his interest in Forestry with his knowledge of sheep farming to establish a Small Timber Sugar Gum plantation with sheep grazing. Only recently did Rob and Jeanette sell their farm, having been satisfied with 20 years of successful management. 

Establishing Seymour Ag Supplies has allowed Rob to enjoy being part of a farming community and share his knowledge and experience with others, which he has found extremely rewarding.


Emma Henne

Emma joined Seymour Ag Supplies in 2015. Emma studied at Latrobe University, Melbourne, Victoria. She completed a Bachelor of Science (Agriculture), receiving Honours in the area of her Agronomic studies.

With a family farm interest in Hereford Cattle and a family business in Hay Contracting , it was easy to see how Emma pursued a career in Agriculture.

As a qualified Agronomist Emma provides both in store and on farm advice involving pasture planning, soil improvement, seed selection and weed management.

Emma enjoys the opportunity for on farm visit to her customers to discuss their farming needs or concerns. 

Emma has the dual role of Agronomist with Store Manager , where she deals with industry suppliers and manages stock and logistics for the business.

Emma enjoys customer relationships and providing both service and advice to the farming community. She has been involved with the Seymour Ag Society as an Ag Ambassador and is presently on the committee in the role of Treasurer.

Jeanette Richardson

Jeanette worked as a Kindergarten teacher and Native Flower Grower prior to starting Seymour Ag Supplies with her husband Rob. 

Jeanette manages the accounts for the business, ensuring all areas of the business are running smoothly. She also enjoys the customer service side of the business, getting to know regular customers and looking after their needs.

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